Tag: brand loyalty, Consumer Insights, consumer perception, innovation, Market Success, Marketing, Mondelez, packaging, product design, Product Strategy, Sensory Science, Surf Excel
How Sensory Science Drives Market Success?
TLDR: A panel of experts discussed how sensory science, encompassing sight, sound, touch, taste, and smell, drives market success by profoundly impacting product...
Nat Habit Unveils ‘Breathe Life’ A Bold New Identity Redefining the Power of Natural Beauty
TLDR: Nat Habit, an Ayurvedic beauty and wellness brand, has unveiled a major rebrand with a new identity and philosophy called ‘Breathe Life.’ This...
Carlsberg India Signs MoU with Ministry of Food Processing Industries at World Food India 2025
TLDR: Carlsberg India has signed an MoU with the Ministry of Food Processing Industries (MoFPI) at World Food India 2025, committing ₹1,250 crore in investments for...
Galalite Cinema Screens Launches FoldX: Revolutionary Innovation in Silver Screen Packaging
Galalite Cinema Screens, a world-leading cinema screen technology company, announces the debut of FoldX, an innovation rewriting silver screen packaging. Galalite’s...
Madhur Sugar & Dentsu Creative Webchutney Rethink Packaging For A Sustainable Future With ‘The Good Cut’
India generates 391,879 tonnes of microplastics annually – the equivalent of 18 Statues of Liberty in microplastic pollution. A significant portion of this waste...
Mother’s Recipe launches new & improved pickle variant with attractive packaging
Mother’s Recipe, India’s cherished homegrown ethnic food brand, is thrilled to announce the return of its iconic 1kg jar, now optimally designed to contain 900g of...
CRISIL Ratings: Flexible packaging players’ credit profiles to stay subdued this fiscal
Credit profiles of flexible packaging players will continue to remain subdued this fiscal on elevated debt levels, which had burgeoned, over the past three fiscals due...
Orika Spices Partners with Malaika Arora as Brand Ambassador for Two-Year Collaboration
Orika Spices has announced a strategic partnership with Malaika Arora as its brand ambassador for the next two years. The collaboration aims to highlight...
PepsiCo India Introduces 100% Recycled Plastic Bottles for Pepsi Black
PepsiCo India launches Pepsi Black bottles made from 100% recycled plastic, reinforcing its commitment to sustainability and circularity. Our Analysis and...
