Tag: Brand Promotion, Candyman Sourzzz, confectionery, Desi Halloween, Digital Campaign, Halloween, Indian folklore, Influencer Marketing, ITC Foods, marketing campaign, OOH advertising, Social Media, Sour candy
Candyman Sourzzz Brings a Desi Twist to Halloween
TLDR: Candyman Sourzzz has launched “A Desi Halloween” campaign, reimagining Indian folklore horror characters like Tangy Tantrik, Sour Sundari, and Meetha...
Fabelle by ITC Introduces Kunafa-Inspired Chocolate
TLDR: Fabelle Exquisite Chocolates by ITC Limited has launched a new luxury collection of Kunafa-inspired chocolates in India, featuring three decadent variants: Milk...
Lotte India and Yashraj Mukhate Unveil ‘We Are All Peperos’ Anthem
TLDR: Lotte India has partnered with music sensation Yashraj Mukhate to launch the ‘We Are All Peperos’ anthem, a music marketing campaign aimed at Gen Z....
Britannia Partners With Bobby Deol To Launch Choco Tarts
TLDR: Britannia Pure Magic has launched new ‘Choco Tarts’ in Hazelnut and Milk Choco variants, expanding its indulgent choco portfolio. The brand has...
Anmol Expands Into Traditional Indian Sweets With Launch Of Soan Papdi
TLDR: Anmol Industries, a prominent biscuit and confectionery brand, has announced its strategic expansion into traditional Indian sweets, starting with the launch of...
Havmor Unveils Biscotti Ice Cream The Ultimate Dessert Indulgence
TLDR: Havmor has launched its new Biscotti Ice Cream, a blend of creamy, crunchy, and caramelized flavors, supported by a digital-first influencer marketing campaign....
Tic Tac Drops a New Music Video ‘Thik Thaak Life’ with Yashraj Mukhate
TLDR: Tic Tac, the confectionery brand, has launched a new music video titled ‘Thik Thaak Life’ featuring music composer Yashraj Mukhate and contest winner...
DS Group’s Pulse Candy Spices Up Ganesh Mahotsav with a Tangy Twist
TLDR: Pulse Candy by DS Group has launched an interactive campaign called “My Mushak, My Wish” for Ganesh Mahotsav in Maharashtra. The campaign features a...
Hershey India Celebrates Evolving Bonds This Raksha Bandhan With ‘Bonds Unwrapped with HERSHEY’S’ Campaign
TLDR: Hershey India has launched its ‘Bonds Unwrapped with HERSHEY’S’ campaign for Raksha Bandhan, celebrating modern relationships beyond traditional sibling...
Chupa Chups’ New ‘Samajh Ke Bahar’ Campaign Brings Alive Its Sweet & Sour Fun
TLDR: Chupa Chups has launched a new “Samajh Ke Bahar” campaign with a TVC, conceptualized by Ogilvy, to highlight the unpredictable fun of its sweet and...
