Tag: Brand Promotion, Candyman Sourzzz, confectionery, Desi Halloween, Digital Campaign, Halloween, Indian folklore, Influencer Marketing, ITC Foods, marketing campaign, OOH advertising, Social Media, Sour candy
Candyman Sourzzz Brings a Desi Twist to Halloween
TLDR: Candyman Sourzzz has launched “A Desi Halloween” campaign, reimagining Indian folklore horror characters like Tangy Tantrik, Sour Sundari, and Meetha...
Aashirvaad Masala & Nani Gave Homemakers Their Superstar Moment
TLDR: Aashirvaad Masala’s “Dammu Meede, Star Meere” campaign, featuring Natural Star Nani, celebrates homemakers by giving them a superstar moment with...
Sunfeast Marie Light With Jyotika, Challenges Couples to Display Both Their Names on House Nameplates
TLDR: Sunfeast Marie Light has launched a new campaign with actress Jyotika, encouraging couples to display both partners’ names on their house nameplates to...
Sunfeast Mom’s Magic champions the cause of ‘Adoption in India’
TLDR: Sunfeast Mom’s Magic launched a campaign to normalize adoption in India, hosting a panel discussion with celebrities and experts, and unveiling a powerful...
Hoopr Partners with ITC Foods to Launch Bingo! Tedhe Medhe’s Bhojpuri Music Video
Hoopr Brand Solutions, the creative-tech arm of Hoopr, India’s first music licensing platform, has partnered with ITC’s leading snacking brand, Bingo! Tedhe...
Wunderman Thompson South Asia appoints Vijay Jacob as Managing Partner, East and South
Wunderman Thompson South Asia has promoted Vijay Jacob to Managing Partner, East and South, to drive growth strategy in the region. Our Analysis and...
Customer Shastra bags the ORM mandate for ITC Foods
Customer Shastra, a startup founded by former WPP Customer Engagement head Anand Shiva, has won the mandate to manage ORM and customer experience endeavours for ITC...
ITC Foods Division ensures safety of retailers by its first Retailer initiative
ITC Foods Division led a Retail Engagement Initiative supporting the safety of retailers, in alignment with ITC Ltd.’s credo of ‘Sab Saath Badhein’. Addressing the...
Domino’s Pizza and ITC Foods partners to deliver essential items
Domino’s Pizza in partnership with ITC Foods, one of the fastest growing packaged food businesses in India, has launched “Domino’s Essentials”. The delivery...
