Tag: AI, APAC, customer engagement, Customer Loyalty, Data-driven Marketing, E-commerce, personalization, retail, Survey, Twilio
4 in 5 APAC Retailers Confident in Customer Engagement Strategy, Double Down on Loyalty Programmes
TLDR: A Twilio survey reveals 4 in 5 APAC retailers are confident in their customer engagement strategies, despite economic uncertainty. They are doubling down on...
Swiggy Announces The Transition Of Its Board Towards An Independent Structure
TLDR: Swiggy is restructuring its board to be more independent by appointing Faraz Khalid as an independent director and accepting the resignations of two...
Prozo Launches Dark Store and Hyperlocal Delivery Grid in Five Indian Metros
TLDR: Prozo has launched a unified Hyperlocal Delivery & Dark Store Network across five Indian metros, enabling consumer brands to offer 2-4 hour delivery for...
BigBasket’s Latest Campaign by Talented Features Karisma and Kareena Kapoor
TLDR: BigBasket has launched a new advertising campaign featuring Bollywood sisters Karisma and Kareena Kapoor, promoting its 10-minute grocery delivery service through...
Federal Bank Launches India’s First-Ever Biometric Authentication for Ecom Card Transactions
TLDR: Federal Bank has launched India’s first-ever biometric authentication for e-commerce card transactions, allowing customers to use fingerprint or Face ID...
FNP’s New Raksha Bandhan Film Melds AI With Emotion
TLDR: FNP has launched a pioneering Raksha Bandhan brand film created entirely using AI, emphasizing emotional connections across global distances. The campaign,...
Ukhi Partners With DCGpac To Accelerate Sustainable Packaging Across India
TLDR: UKHI, a material science startup, has partnered with DCGpac, India’s largest B2B packaging platform, to distribute its compostable biopolymer EcoGran™...
Ammarzo Marks Global Entry With GCC Launch, Available Now on Noon And Namshi
TLDR: Ammarzo, an Indian luxury sleepwear brand, has officially expanded its global presence by launching in the Gulf Cooperation Council (GCC) market through prominent...
Beastlife Adopts Unicommerce for E-Commerce Expansion
TLDR: Sports nutrition brand Beastlife has partnered with Unicommerce, adopting its technology suite for multi-channel order and warehouse management to scale its...
Instamart’s New Ad Brings Its ‘We Deliver It All’ Promise To Life
TLDR: Instamart has launched a new humorous ad campaign, ‘Big or Small, We Deliver It All,’ conceptualized by Moonshot Films. The ad showcases...
