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MTV brings a quirky brand film reminding “Using Plastic is Crime”

Shreoshree Chakrabarty April 21, 2021
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Statutory Warning!

Plastic is injurious to health, aur iska prayog aapko beemar, bohot beemar bana sakta hai!

The global concern of plastic pollution refuses to cease. The current scenario and the glaring statistics around the world are a constant reminder of the crime we’re committing on Mother Earth, and the clock is ticking faster than ever! While we continue to stay at home and fight against the pandemic, let’s do our bit to save the environment and not make way for another one. MTV brings a quirky brand film this World Earth Day and it reminds us that “Using Plastic is Crime” and it’s high time we take the onus to save our planet!

The brand film begins in a setting of a potential crime scene, with its tongue-in-cheek representation, where a masked killer is all set to choke a man with a piece of plastic. In the next scene, the police arrives and to the much surprise of the victim and the killer, the conversation leads to the Policeman reprimanding the killer on the careless use of plastic. Showcasing the usage of plastic as a grave crime, the representation in the film draws a bold parallel and leaves the viewers with a stark reminder of the same.

So, this World Earth Day, let’s say no to plastics, the MTV way!

Catch the film here.

With a vibrant blend of music and pop culture, the world’s premier youth brand, MTV, is dynamic. MTV is a cultural home to the millennial generation, music fans, and artists with a global reach of more than half-billion households. 50 mn fans following MTV across show pages on social media have made it one of the top brands in social influence as well. MTV consumer products are available across 35+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. MTV also launched its first-ever café in 2015. Learn more at www.mtv.in.com.

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