TamilShaadi.com reveals what Tamil millennials want in their potential spouses

Tamil millennials and their marriage preferences featured in TamilShaadi.com's 'India's Most Eligible Tamils' 2023 report.

 

TamilShaadi.com has released its first edition of ‘India’s Most Eligible Tamils’ 2023, providing insights into the marriage preferences of Tamil millennials based on factors such as income, profession, age and educational background.

 

Our Analysis and Commentary

Unveiling ‘India’s Most Eligible Tamils’: A Positive Step Towards Gender Equality

The release of TamilShaadi.com’s first edition of ‘India’s Most Eligible Tamils’ shines a light on valuable insights into marriage preferences among Tamil men and women. The study is based on factors such as income, profession, age, and educational background, which are significant during the matchmaking process. What makes this research unique is that it covers Tamils living all over India, from Kashmir to Chennai and within Tamil Nadu from Tirunelveli to Tiruttani.

The findings of the study reveal that gender equality is increasingly relevant in Tamil society. Both men and women recognize the importance of financial stability and independence, indicating a significant step towards creating balanced relationships. The study shows a higher desirability for working women, especially those with higher income, demonstrating an important stride in bringing more women into the workforce.

The study also highlights that elder Tamils are searching for partners on the platform, which demonstrates that a life partner is an essential aspect of one’s life, regardless of age. It is interesting to note that the average age of singles seeking matchmaking has gone up over the last decade which indicates that Tamil society is beginning to set more realistic expectations for finding a suitable life partner.

The study also shows that IT and Software Engineers are the most desirable professions for both males and females. For men holding a Master’s degree are 2.5x more desirable than those with a Bachelor’s degree. Meanwhile, female lawyers and male tech professionals are the most sought-after profiles.

It is commendable that Shaadi.com has conducted such a study, which underlying objective is to provide data-driven insights into the desires of Tamil singles in finding a suitable partner. The research helps Tamils understand the preferences of their potential partners based on statistical data.

In closing, ‘India’s Most Eligible Tamils’ study unleashed by TamilShaadi.com is a positive step towards gender equality, that would benefit not only Tamil society but India at large. As we continue to progress as a nation, we should embrace such studies and be honest with ourselves regarding what we value and desire in a life partner.

 

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TamilShaadi.com presents ‘India’s Most Eligible Tamils’: Uncovers what Tamil millennial men & women are really looking for in their potential spouses
TamilShaadi.com, a brand from the house of Shaadi.com, matchmaking platform has unveiled its first edition of ‘India’s Most Eligible Tamils’ 2023. TamilShaadi.com has amassed lakhs of happy users to date and has over 10 years of expertise in the thriving matchmaking industry in the South. The study highlights valuable insights on marriage preferences among Tamil men and women based on factors like income, profession, age, and educational background, that hold significant value during the matchmaking process. It further enumerates statistical findings that state what Tamils look for while choosing a potential partner. TamilShaadi.com has come up with this almanac through meticulous data collection and analysis. The study effectively covers Tamils living across the country, right from the mountains of Kashmir to the beaches of Chennai and within Tamil Nadu from Tirunelveli to Tiruttani.
The research has been conducted on a user base of over 1 lakh members (male and female) who were active on Shaadi.com for the last one year and is based on per-day data. It brings to the fore the preferences of Tamils residing in India alone and who have been active members on the platform for at least one week during the last 12 months, which makes the research findings most specific and pertinent.
After the successful edition of “India’s Most Eligible”, a country wide study, Shaadi.com brings the Tamil edition on the factors that affect the desirability of an individual in terms of finding a potential spouse.
Adhish Zaveri, AVP Marketing, Shaadi.com, states, “This study indicates that as a nation, while we’re moving in the right direction for gender equality in marriages, we still have a long way to go in terms of truly balanced relationships. Who we find desirable is really the first point of establishing what this equation would look like after marriage and the insights we’ve uncovered in this study are an honest reflection of Tamils’ view on desirability in the context of finding a life partner. Aspects such as higher desirability for working women and specifically those with higher income are strong indicators that we are making important strides in bringing and retaining women in the workforce. Most importantly, with around half of India’s working women coming from TN, Tamils are really paving the way in showing the nation how it is really done.”
So, who else makes the cut to ‘India’s Most Eligible Tamils’? Read the in-depth analysis here here.



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