Viacom18 Consumer Products partners with Point Cove to launch ‘MTV X Point Cove’ kids collection

Viacom18 Consumer Products has teamed up with Point Cove to introduce a playful range of apparel for kids aged 3-14 years, marking the first time MTV has extended its franchise into the kids’ portfolio in India.

The Collaboration of Viacom18 and Point Cove Brings Excitement and Playfulness to Kids’ Fashion

The recent collaboration between Viacom18 Consumer Products and Point Cove has brought forth an exciting and innovative collection for kids in India. With the launch of the ‘MTV x Point Cove’ collection, MTV extends its iconic franchise into the kids’ portfolio for the first time, adding a refreshing touch to children’s fashion.

The collection, aimed at kids aged 3-14 years, is a vibrant and playful range of apparel that embodies the spirit of MTV. Bright colors, bold graphics, and quirky imagery define this collection, making it a thrilling choice for young fashion enthusiasts. By combining the unique elements of MTV with Point Cove’s commitment to quality and comfort, this collaboration has successfully brought the essence of MTV to life.

It is commendable to see Viacom18 Consumer Products continuously exploring new avenues to captivate their audience. Extending the magic of MTV to a younger generation through this collaboration is a testament to their innovative approach. By introducing this collection, Viacom18 Consumer Products and Point Cove provide young MTV fans with a fantastic range of products that allow them to express their fandom in style.

The partnership with Point Cove is a strategic move, as it presents an opportunity to cater to the growing demand for fashion-forward choices for kids. The collection’s availability on Ajio.com and over 500 Reliance Retail stores, including Trends and Trends Junior, ensures widespread access for parents and children alike, making it a convenient and exciting shopping experience.

The collaboration between Viacom18 Consumer Products and Point Cove not only adds value to the kids’ fashion market but also strengthens the licensing partnership with Reliance Retail. This further highlights the commitment to providing customers with a differentiated assortment, rich in quality and creativity.

Overall, the ‘MTV x Point Cove’ collection for kids is a delightful addition to the world of fashion, offering children a chance to express their individuality and embrace the iconic MTV brand. Viacom18 Consumer Products continues to push boundaries and innovate in the licensing and merchandising space, and this collaboration is a shining example of their dedication.